Investment Tips

Invest in what you know

Most angel investors have had some time owning or running their own business in a specific industry. It is important to invest in things you feel comfortable with. However, it is also important to have an open mind and review opportunities that have the same underlying principles of business. If you are a good business manager, then you should be able to make a qualified decision based on the viability of the business model.

Are you investing in the person or the company?

Remember, most small businesses grow by the driving force of the owner. Get to know the owner of the business and you must feel comfortable with who they are and how they do business.

High risk equals high returns

Every business investment opportunity is unique and some offer greater rewards and risks than others. The nature of angel investing is high risk and because you will be presented with several opportunities, look for deals you feel comfortable with and ROI can be much higher than traditional investments.

Look for passion and vision

An entrepreneur without passion and vision is like the ground without water. Entrepreneurs need this to grow and you need to recognize this to seize the opportunity.

Take your time with due diligence

Always complete your own research and investigation on any investment proposal. Business plans can be packed full of numbers and data and look very appealing but sometimes data is incorrect and this is your responsibility to assure.

Always think Win/Win

If any party in a deal starts to get greedy, it is bound to fail. People want to have honest partners that have the company's best interest at heart. Whether it is the initial investment negotiation or the operation of the company, always try to find a deal that is great for both sides.

Make sure your deal is in writing

Always have your lawyer prepare or review the investment/shareholder agreement and clearly outline what your responsibilities are to the business. Nothing is worse than resentment building because of what the Entrepreneur "thought" you were to contribute.